Shannon Hilson

Experienced copywriter, blogger, and storyteller

Hi, I'm Shannon

I'm a full-time copywriter, blogger, and content creator specializing in a wide range of topics from B2B marketing to relationships to travel. I also love information, research, and opportunities to learn new things. You name it and there's a good chance I've written about it, studied it, or gained experience related to it at some point during my 19-year writing career.

Below are some assorted portfolio samples for your perusal. Don't hesitate to ask if you'd like to see more or have additional questions about my experience or expertise. I'm always available and perpetually open to discussing new projects.

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8 Life Lessons I’ve Learned at 40-Something That I Wish I’d Known at 20-Something

My 40s are a lot different than I thought they’d be when I was still in my 20s. On the one hand, I have a much deeper understanding of why my dad liked naps so much when I was a kid. I’ve learned not to ever fall asleep in an awkward position if I want to be able to walk the next day. I can’t just eat whatever I want anymore if I don’t want to suffer the horrible consequences either.
However, I’m also a lot more aware and secure in myself than I thought I’d be at this age. I’m calmer. I don’t sweat the small stuff nearly as much. And I’ve learned a thing or three about life that I wish I’d understood a lot earlier on. Here are some of the more important ones. Do yourself a favor and get this stuff straight now so you don’t have to do what I did and learn the hard way.

Iconic Route 66: The Main Street of America

As one of the most iconic highways in all of America, Route 66 has many names to its credit. Some refer to it as the Main Street of America. Others call it the Will Rogers Highway or the Mother Road. Whatever you may personally call this most historic of roadways, it’s safe to say Route 66 is nothing if not a legend.
Even so, there’s probably a lot you don’t know about the rich history of Route 66. How long is it anyway? What makes it so historically significant and how did it come to be synonymous with concepts like freedom, adventure, and great American grit? Here we’ll cover everything a dedicated road tripper ought to know about America’s most beloved highway.

4 Signs You’re Ready to Pursue Professional Photography Full Time

If you’re like most would-be professional photographers, you first started pursuing your passion as a part-time hobbyist. Then things got a little more serious. You started showing your work at galleries, selling prints of your best shots, and even freelancing when it comes to what you do.

Now the day you’ve been fantasizing about for so long is finally here – the day you actually ask yourself: “Is this it? Am I finally ready to quit my day job and really do this?” Here are a few signs that you might finally be ready to take the plunge.

5 Things To Know About Open Relationships Before Taking the Plunge

If it seems like just about everyone is talking about open relationships these days, it’s definitely not your imagination. Every day seems to find yet another social media contact, acquaintance, or celebrity opening up about their own preference for open relationships, and with good reason.

Open relationships offer modern, forward-thinking people an approach to love and sex that makes a lot more sense to them than traditional monogamous relationships do, so it’s only natural to wonder whether it might make sense for you

The Top Budget Friendly Neighborhoods to Rent in San Francisco

If you’re anything like me, the
thought of San
Francisco is synonymous with concepts like creativity, character, and
quirky local style. You can’t help but picture the majestic Golden Gate Bridge
catching the California sunlight or that unforgettable taste of the world’s
most delicious sourdough. (I personally love nothing more than a stroll through
Golden Gate Park followed by a hearty seafood meal on Fisherman’s Wharf.)

But what’s it really like to call
San Francisco home? Where are the most...

Mastering LinkedIn Content Strategy to Build Authority and Influence

Successful content marketing is about more than simply putting together incredible, engaging content in the first place. Where you publish it is just as important when it comes to reaching your target audience.


If connecting with other professionals, brands, and businesses is your ultimate goal, then you don’t want to sleep on LinkedIn as a potential content marketing platform. Around 97 percent of B2B marketers use LinkedIn as part of their strategy with 82 percent citing it as the best soci...

How to Get a Job in Artificial Intelligence: What Businesses Look For

When a tech phenomenon makes a splash in the professional world to the extent artificial intelligence (AI) has over the past couple of years, it only makes sense that a lot will change as a result. This is especially the case when it comes to jobs.


Naturally, some jobs will cease to exist, while others will evolve into something new. However, various new jobs will also be created, or they will transform from little-known niche options to highly sought-after professional opportunities. This is...

The Innovator’s Guide to Inbound Content Marketing

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends.


Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Fantastic marketing content answers important questions for your existing and potential customers. It em...

Vanity Metrics: What Are They and How to Address Them

It goes without saying: In digital marketing, metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. They’re also what you refer to when brainstorming future campaigns.


But some metrics merely make you feel like you’re winning from a marketing standpoint without actually meaning much in practice. They’re called vanity metrics, and knowing how to tell them from true KPIs is crucial.

Vanity metrics are metrics that appear to signify pe...

13 Best Interactive Marketing Examples to Stay Ahead of the Game

Although static content is still popular and effective, interactive content experiences are a fresh way for marketers to engage audiences and hold their attention. Here’s a closer look at how to get these experiences right.
In a digital world that’s increasingly competitive, brands need reliable ways to stand apart from the rest of the crowd and convince certain audiences to pay attention to them instead of someone else. Innovative marketing strategies that include interactive content are a grea...

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